hello :)

My work starts with a simple question that often doesn't yield a simple answer: how does culture shape our choices? I love digging into mindsets, uncovering hidden tensions, and bringing the consumer's voice into the room.

That's what I do as an Insights Lead – I'm always trying to figure out how the world works, so I can help brands find growth through strategies, creative ideas and initiatives that are grounded in real people and real culture.